Programming

Entertainment as a hospitality product, not a booking

Luxury hotels and destinations that treat entertainment as a repeatable programme outperform those that treat it as a series of activations.

The most commercially effective entertainment programmes in Saudi hospitality are built like F&B concepts, not like events calendars: brand-aligned, guest-profile-driven, seasonally structured, and reviewed against KPIs. This piece explains what changes when a property makes that shift.

This piece is in editorial. Full version publishing shortly — start a conversation below to receive it first.