Programming
Seasonal programming calendars for Saudi resorts
19 August 20255 min read
How to build a year that flexes with Ramadan, summer heat, National Day, and the destination calendar without losing programmatic identity.
A Saudi resort's programming year does not look like a Mediterranean or a Southeast Asian one. Ramadan reshapes evenings; summer reshapes daytime; National Day and the destination calendar reshape peak weeks. This piece outlines how to build a programme that flexes with the calendar without turning into an incoherent mix of one-offs.
This piece is in editorial. Full version publishing shortly — start a conversation below to receive it first.